Cross-Pollination: Shelby Walsh, TrendHunter
Shelby Walsh, President and Head of Research at TrendHunter shares with Amber Mac how the company has grown into the largest trendspotting platform in the world and how they help brands find new ideas faster. Shelby recounts the early days of the small operations and how they have managed to differentiate themselves in the marketplace by leveraging the power of crowdsourcing. She also explains the challenges in scaling the business and the importance of focusing on a diverse workforce as they build the team. Thank you to Globalive Media and TD Bank Group.